VyTag · Electronic Shelf Labels & Info Displays

Change the price.Not the shelf.

Price, promotion and product information is managed centrally and delivered through the gateway to shelf labels and info displays. The same electronic shelf label system in supermarkets, stores, pharmacies, cafes, hotels, warehouses and factories.

References

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How the System Works

How Does It Work?

You keep managing prices where you do today; the system carries that information to the shelf in three steps.

Supermarket employee managing electronic shelf labels with the VyTag mobile dashboard

Update the Price

Change the price in your ERP, your POS or the VyTag management panel.

VyTag Gateway mounted on the wall of a supermarket aisle

The Gateway Delivers It

The VyTag Gateway carries the update wirelessly to the right labels.

VyTag electronic shelf label showing a discounted price next to coffee products on a supermarket shelf

The Shelf Updates

The labels show the current price and campaign information on screen.

Product Range

VyTag Options That Fit Your Business

Choose by your shelf size, your operating conditions and the information you need to show.

VyTag electronic shelf label clipped to a store shelf rail showing a discounted price

VyTag Slim

  • The backbone of a standard shelf rollout.
  • 2.1" – 4.3" screen sizes
  • Integrated battery, slim body; freezer model available
Explore Shelf Labels
Electronic shelf label showing a rack address and stock count in a warehouse aisle

VyTag Pro

  • Rollouts that need long field life and confirmation at the rack.
  • 2.1" – 2.9" screen sizes
  • Replaceable battery; button and freezer models available
Explore Pro Shelf Labels
VyTag 7.3 inch info display mounted on an aisle end showing campaign artwork

Info Displays

  • Aisle ends, gondolas and menu boards.
  • 7.3" – 7.5" screen sizes
  • Six colours on the 7.3" model; returns to normal when the campaign ends
Explore Info Displays
Where It Is Used

How It Is Used in Your Business

The installation is the same everywhere; only the product choice changes by area. Tap an area on the plan to see which product is used there and where the gateway covers from.

Main Shelf Cold Chain Campaign Warehouse gateway 1 2 3 4 5
Main Shelf Cold Chain Campaign Warehouse gateway 1 2 3 4 5

Your Brand

Label Templates Designed for Your Business

You decide what goes where on the label. The template is set up once and lands on every shelf the same way.

  • Supermarket · product name, unit price and campaign badge together; the old price stays struck through during a discount
  • Pharmacy · readable price, barcode and QR on a narrow shelf; the pack name wraps to a second line when it does not fit
  • Retail store · brand logo, instalment note and campaign dates; when the campaign ends the label returns to its previous template
Use Cases

Use Cases

Five typical installation scenarios. Each starts from a different problem and is solved with a different configuration of the same system.

Electronic shelf labels showing prices in a supermarket chilled aisle

Multi-store supermarket chain

The new price list was printed by hand in every store, and the till and the shelf disagreed. With one panel connected to the central ERP and a gateway in each store, the price changes in one place and reaches every store at the same moment.

How it is used
Electronic shelf label showing a rack address and stock count in a warehouse aisle

Order-picking warehouse

Rack addresses lived on paper, so pickers hit the wrong rack and lines went short. With a panel connected to the warehouse management software and VyTag Pro button labels, the picker finds the right rack by its light and confirms in the same place.

How it is used
Electronic shelf label showing a promotional price on a retail cosmetics shelf

Multi-department retail store

Promotion labels were swapped aisle by aisle, and when a discount ended the old price stayed on the shelf. Because every aisle needs a different label size, from cosmetics to white goods, a mixed installation is run from a single panel; a promotion starts and ends on the shelf at the same moment.

How it is used
Electronic shelf label showing a medicine price on a pharmacy shelf

Pharmacy back shelf and OTC section

Narrow medicine shelves carry a high label count and prices change often, so unit prices and barcodes on hand-printed labels went stale. Narrow bar labels go on the back shelf and larger screens on the dermocosmetics and window sections, with prices updated from one panel.

How it is used
Digital price label showing product name and price in a cafe pastry display

Cafe and restaurant menu board

Every price change meant reprinting the board, while the label in the display case stayed out of date. A six-colour e-paper board goes behind the counter and small labels into the pastry and sandwich case; price and product changes through the day are made from the panel.

How it is used
Trust, Compliance and Support

Extended Warranty and Continuous Support

Our systems are planned around your needs, set up easily and supported throughout use.

2-Year One-to-One Replacement Warranty

Our products are covered by a 2-year one-to-one replacement guarantee; if a fault occurs, the process moves quickly and easily.

Easy Setup, Free Training and Support

Simple setup steps and free training bring the system into use in a short time. Technical support continues throughout use.

A System That Grows With Your Needs

Hardware and software components are planned together according to the area of use. As needs grow, new devices can be added to the system.
CE RoHS ISO 9001:2015 ISO/IEC 27001:2023 ISO 14001:2015 ISO 45001:2018
Vycall FAQ

Electronic Shelf Label FAQ

Frequently asked questions about installing, running and costing an ESL system.

It is a wireless label with an e-paper screen that shows a product’s price and information on the shelf. The price is sent from a central system and the label updates itself; printing, cutting and clipping paper labels disappears.

Three things: the number of labels, the models chosen and how many gateways are needed to cover the area. Most labels go on main shelves; freezer, button and info display models are installed only where they are needed. Once the shelf metres and the areas involved are clear, the setup is costed for your case.

The management panel offers integration over a REST API. Your existing system remains the price source; the ESL only reflects that price on the shelf. The scope is assessed against the software you use.

Yes, and this is the recommended route. A chosen aisle or a single store is set up so you can see the system running in your own operation; the rollout is planned after the result is reviewed.

It starts with a needs analysis; a product and gateway plan is drawn up for your shelf layout, a pilot is installed, the ERP/POS integration is done, and then the installation is completed and your team is trained on the panel.

VyTag models are rated for up to five years of battery life in a scenario of five updates a day. The actual figure depends on update frequency, screen size and ambient temperature.

No. The labels run on batteries and communicate wirelessly. Only the gateway needs power and a network connection; it can be installed with a single cable over PoE.

A single gateway manages up to 3,000 labels across roughly 300 m². Larger areas use more than one gateway; the system sets no upper limit on the number of branches.

Once sent from the software, the update reaches the labels within seconds. The exact time depends on the number of labels and the gateway layout.

Separate models and mounting accessories exist for the cold chain; freezer models operate down to −25 °C. The aisle type is determined during the survey.

Labels can be replaced one by one and the system keeps running. On some models the battery can be replaced by the user, which lowers the running cost.

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